Simam AI Lab Our applied AI research division is now open. Visit the lab
Product engineering studio · Wakefield, UK

Complex ideas. Working products.

Simam Digital designs and builds AI software, digital twins, immersive experiences and interactive systems for ambitious organisations — from first concept to production-ready delivery.

View selected work How we engage LinkedIn
The work, running

Ten products, filmed in use.

Not mockups or motion graphics — screen recordings of the real applications. Nothing loads from YouTube until you press play.

NHS Digital TwinA national health estate in 3D, down to a live floor plan. Independent concept, not NHS-affiliated.Open the live app
MirageMaps MENALiving maps for expo sites and cities, with guided tours and smart queues.Open the live app
Expo 2030 ExplorerA cinematic journey through a proposed world expo site.Open the live app
Heritage ExhibitionsFive UNESCO-listed places rebuilt as galleries you can walk through.Open the live app
King Salman Park ShowcaseA Vision 2030 giga-project made explorable before it opens.Open the live app
Stadium ViewerPhotorealistic 3D football grounds with broadcast camera presets.Open the live app
Simam ImmerseVolumetric and 360° media delivered to a headset as a web link.Open the live app
World TwinCivil engineering and infrastructure corridors as a queryable twin.Open the live app
Event Infrastructure OpsCrowd flow simulation and tactical asset tracking across a tournament venue.
Urban Climate MonitorHeat-island modelling and canopy planning on a live city twin.

Prefer to use them yourself? Open the twelve live builds →

New — Simam AI Lab

Our research division is open.

Simam AI Lab works on applied spatial intelligence — AI agents, digital twins, local models and XR — and publishes what it finds. Research programmes, field notes and papers, in the open.

Visit the lab Browse research
Research programmes — 005
  • 01Agentic Infrastructure
  • 02Spatial Intelligence
  • 03Autonomous Workflows
  • 04Local Intelligence
  • 05Human + AI Interfaces
Location
Wakefield, UK
Discipline
Applied AI · XR · Digital twins
Cycle
V0.4 · Active
Est.
2026
Where we work

Seven areas we build in.

Every platform, prototype and tool we run sits in one of these. Open an area to see what is live today.

Live products and platform R&D

Selected products, built to be explored.

Explore live applications across AI, infrastructure, operations, spatial computing, and real-time 3D. Each one demonstrates a serious product direction, not a static design exercise.

Explore live platforms
3D Stadium Viewer interactive football stadium appFlagship showcase3D Stadium ViewerPhotorealistic stadium exploration, fan storytelling, guided orbits, matchday content, and interactive venue discovery. Connected highways digital twin dashboardInfrastructure twinConnected HighwaysRoad corridor visibility, asset tracking, construction safety, map layers, alerts, and project phase planning. AI powered infrastructure and venue management conceptAI infrastructureVenue & Site CommandAI-assisted 3D live maps for venues, construction sites, smart cities, inspections, routing, and incident review. Construction command center digital twin appConstructionTechCommand CenterProject intelligence, live satellite mapping, safety workflows, collaboration, and phase progress visibility. World Twin App interfaceCore beta platformWorld Twin AppSpatial operating layer for assets, context, dashboards, and planning. Civic Twin infrastructure planning prototypeCivic twinCivic TwinInfrastructure, city, and planning visibility prototype for public-sector style workflows. Oil and Gas Twin dashboardIndustrial twinOil & Gas TwinCommand-centre style dashboard for industrial operations, scenario visibility, and decisions. Maritime Ops dashboardOperations SaaSMaritime OpsOperational overview for fleets, assets, alerts, and maritime decision support. Maritime Twin platformDigital twinMaritime TwinSpatial maritime platform concept for routes, context, dashboards, and fleet visibility. Airport Ops SaaS interfaceAirport SaaSAirport OpsInfrastructure visibility, asset context, and operational planning prototype. Logistics App interfaceLogistics SaaSLogistics AppBox intake, delivery flow, tracking, and operational handoff prototype. Mockly DataForge appData toolMockly DataForgePrecision mock data generation for SaaS testing, demos, and dashboard workflows. ProspectPilot AI sales toolAI sales toolProspectPilotAI-assisted lead research, outreach planning, and prospect intelligence direction. Resort App operations dashboardHospitality SaaSResort AppResort operations dashboard concept for bookings, revenue, tasks, and experience metrics. Splat Studio spatial toolingGaussian studioSplat StudioSpatial capture and Gaussian tour tooling for agencies, property, and construction teams. Gaussian Editor interfaceSpatial editorGaussian EditorBrowser-based editing direction for capture cleanup, scenes, and spatial experiences. Simam Digital PlaygroundPrototype labPlaygroundExperimental product sandbox for testing spatial, AI, and interactive interface ideas. Showcase WebXR landing pageWebXR showcaseShowcase WebXRImmersive browser product examples for live demos, spatial launches, and interactive concepts. Gaussian Worlds Gallery3D GaussianGaussian Worlds GallerySpatial capture demos for infrastructure, interiors, construction, cities, and places.
What we do

Senior product engineering, end to end.

Strategy, architecture, design and implementation brought together by one delivery partner — across software, spatial computing and real-time systems.

01Software solutionsCustom SaaS platforms, dashboards, internal tools and AI-assisted workflows designed around real operational needs.
02Industry solutionsApplied platforms for maritime, logistics, aviation, manufacturing, oil and gas, and infrastructure teams.
03Training and simulationScenario-based training, safety simulations, guided onboarding and digital twin environments for practical learning.
04Immersive XR experiencesVR, AR, mixed reality, spatial product showcases and stakeholder experiences across web, mobile and headset.
05Gaming and engagementBranded game worlds, interactive campaigns, multiplayer concepts and playable experiences built to be remembered.
06Live activations and event technologyFan zones, launch experiences, on-site XR demos, tablet apps, multiplayer mini-games and live leaderboard screens.

Who we help

Teams that need to train better, sell better, or explain a complex environment more clearly.

Brands and agenciesImmersive campaigns, product visualisations and playable experiences that make a message more memorable.
Operations teamsAI-driven apps, dashboards and digital tools that cut admin overhead and support real decisions.
Training teamsXR simulations and guided learning that replace static manuals, for safer and faster onboarding.
Innovation teamsAmbitious concepts turned into working prototypes, pilots and investor-ready demos without a bloated cycle.

Industries we work in

Sectors where software, simulation and operational visibility make complex work easier to run.

MaritimeLogisticsAviationManufacturingOil and gasConstructionTrainingRetailHealthcare and wellness

Selected Client & Delivery Experience

Junaid Malik, founder of Simam Digital Junaid Malik Founder, Product Engineer & Technical Lead Wakefield, United Kingdom

LinkedIn Email Junaid

Founder-led delivery

Built by people who understand delivery.

Simam Digital is led by Junaid Malik, a product engineer and technical lead with more than 11 years of hands-on product and engineering delivery, who works across product strategy, architecture, interaction design, and hands-on implementation. Clients get senior thinking from the first conversation through delivery.

Junaid began in games, commercially releasing the PlayStation Vita title Voyage of Kepler 186f while at university. That foundation in real-time systems and player experience still shapes how Simam Digital makes complex software intuitive, visual, and engaging.

Across 11+ years of delivery, his work has spanned enterprise software, broadcast, infrastructure, events, training, and immersive technology. Experience includes projects connected to Cadbury, Mondelez, Unilever, HS2, Highways England, Network Rail, Sky, Vodafone, A2RL, Focal Point VR, Magnopus, VLGE, and Myriad Global Media.

Today, Simam Digital brings that breadth together to build AI-enabled products, SaaS platforms, digital twins, XR training systems, simulations, and live interactive experiences with the technical depth to move beyond the demo.

Delivery depth AI SaaS and internal tools, full-stack .NET systems, React front ends, real-time 3D, multiplayer experiences, and Unity or Unreal backed products.
Where we add value Interactive or simulation-driven apps, immersive gaming content, internal platforms, dashboards, and practical AI-assisted workflows.
Book an Introduction Start a Project
Free · No sign-up

Try our free tools.

Four working tools for AI readiness and digital transformation. No account and no sales call — each one hands you a result you can act on and share, in minutes.

Read how we built them →

Simam Digital AI readiness assessment showing the six areas it scores AI Readiness Assessment How ready is your business for AI? Twenty plain-English questions, then a score across six areas — strategy, data, tools, skills, process and governance — with a prioritised action plan. 5 minutes · 20 questionsOpen tool Simam Digital AI ROI calculator estimating annual saving and payback period AI ROI Calculator What could automation save you? Add the tasks that eat your team’s week and get an estimated annual saving, payback period and three-year value. Exports as a PDF estimate. 2 minutes · PDF estimateOpen tool Simam Digital AI use-case finder ranking opportunities by impact and effort AI Use-Case Finder Where should you start with AI? Pick your industry and the team you want to help, and get a ranked shortlist of opportunities scored on impact against effort. 3 minutes · Ranked shortlistOpen tool Simam AI Strategy Hub dashboard for business, digital and AI transformation AI Strategy Hub Planning a whole transformation programme? Regional market data, government AI grant routes including Saudi Vision 2030, IndiaAI and the EU AI Act, token cost modelling and architecture blueprints. Multilingual · Bring your own API keyOpen tool
Productized delivery

Fixed packages, not open-ended consulting.

People buy outcomes, not hours. These sprints package discovery, AI workflow mapping, prototyping, MVP delivery, and ongoing product engineering into clear starting points.

Choose a sprint
Idea Validation Sprint

£495

90-minute workshop, technical feasibility, architecture outline, roadmap, and budget estimate for founders and early ideas.

Rapid MVP Sprint

From £2,995

A focused 2-week build path for authentication, dashboard, backend, deployment, and demo-ready product proof.

AI Integration Sprint

£1,995

Add a practical AI feature, chatbot, automation, deployment support, and documentation to an existing workflow or product.

Engineering Partner

Day / weekly rate

Flexible contract, agency support, staff augmentation, and embedded technical delivery when you already know what you need.

Free downloads

Prefer something you can read offline?

Four guides, no email required. The interactive tools above will get you further, but these are the ones to send round a management meeting.

PDFAI Readiness Checklist for SMEsA practical checklist to assess readiness, priorities and next steps before spending money on AI.PDFIdea to MVP in 30 daysA step-by-step guide to turning an idea into a working prototype in a month.PDF3 ways we turn ideas into productsThree practical routes we use to take a strong idea to a real digital product.PDFHow XR training cuts costHow XR training reduces cost while improving safety and team performance.
Project archive

The delivery record behind the products.

Selected past work across AR, VR, WebGL and real-time 3D. The live platforms above grew out of a decade of builds like these.

Watch the showreel on YouTube
AR Maintenance TrainingAR · conceptAR Maintenance TrainingA concept AR training interface for maintenance, product education and guided procedures.
3D Web Event AppVirtual events3D Web Event AppA browser-based virtual event platform: explore event spaces, attend live sessions and network with other participants.
VR Airport TrainingVR trainingVR Airport TrainingA VR training simulator for airport maintenance teams — hands-on practice in a controlled virtual environment.
3D Pollution VisualizationEnvironment · Unity3D Pollution VisualizationAn interactive Unity platform illustrating the impact of pollution on the environment.
AR City ViewerAR · GISAR City ViewerSuperimposes 3D models of proposed developments onto real landscapes to show how new construction fits its surroundings.
Driving Mini GameWebGL gameDriving Mini GameAn on-track driving mini-game built as a WebGL experience for the browser.
Business Digital TwinDigital twinBusiness Digital TwinA prototype that replicates a client’s online services inside a 3D mini-game environment.
VR Driving SafetyVR trainingVR Driving SafetyReal-life driving situations simulated in VR, so users practise safe driving in a controlled environment.
WebGL Brand Mini GameBrand engagementWebGL Brand Mini GameAn interactive browser game where players explore a client’s offerings — built for visibility and engagement.
3D Renders for Web3D visualisation3D Renders for WebHigh-quality 3D renders produced to lift a site’s visual presentation.
3D Avatar CreationCharacters3D Avatar CreationCustom avatars designed in Daz3D for a Unity WebGL game.
VR Zen ExperienceWellnessVR Zen ExperienceA tranquil VR environment designed to promote relaxation and mindfulness.
3D Presentation Visuals3D visualisation3D Presentation VisualsDetailed 3D models and visualisations built to support a client presentation.
Questions

The things people ask first.

Open whichever one applies. If yours is not here, just ask — it reaches the person who would build it.

What does Simam Digital actually build?

AI software, SaaS platforms, digital twins, Gaussian spatial tools and XR products — taken from strategy and prototype through to a live, running product.

Every project shown on this site is our own build, live in a browser right now. See the showcase.

How fast can you move?

Faster than most studios quote. An Idea Validation Sprint is a 90-minute workshop that ends with a feasibility review, an architecture outline and a costed roadmap — not a proposal three weeks later.

A Rapid MVP Sprint puts a working product proof in front of you in roughly two weeks: authentication or user flow, product interface, backend and a deployed demo. Larger production builds run longer, and the date is agreed before work starts rather than discovered during it.

What does it cost to start?

Idea Validation Sprint £495. AI Integration Sprint £1,995. Rapid MVP Sprint from £2,995.

Beyond the sprints: prototypes and proofs of concept from £2,800, a branded MVP from £9,000, a production build from £28,000, and advisory or retainer work from £1,500 a month. The full ladder is on pricing and offers.

Which platforms do you build for?

The browser, first. Most of what we make is a URL — it opens on a phone, a laptop and a headset with no install, no store review and no download, and it updates the moment we deploy.

Where a headset build is genuinely the right answer, WebXR reaches Meta Quest, Apple Vision Pro and Android XR from a single codebase. Native iOS, Android and Windows when there is a specific reason to go native.

What sectors do you work in?

Maritime, industrial and energy, construction and highways, aviation and logistics, civic and urban planning, culture and heritage, sport and venues, healthcare, and AI tooling for SMEs.

The work is built against each sector rather than reused wholesale — which is why the portfolio is full of working software instead of case-study PDFs.

Can we see the work before committing to anything?

Yes, and that is rather the point. Fourteen builds are live and open in a browser with no sign-up, alongside our own Gaussian capture library and a set of free AI decision tools.

All of it is studio research, built at our own cost. No client waited while we learned.

Who actually does the work?

Simam Digital is founder-led. The person who scopes your project is the person who builds it, so there is no handover to a delivery team you have never met.

Where a build needs more hands, they are brought in around that — not in place of it.

New engagements

Bring us the problem worth solving.

Share the commercial goal, operational challenge, or product opportunity. You will receive a senior response focused on the clearest route forward.

1

Describe the challenge

A few sentences about the product, workflow, audience, or operational problem are enough.

2

Add useful context

Share your company, approximate budget, and desired timing if those details are already known.

3

Choose the next step

Carry the brief into a 15-minute Calendly call or send it directly by email.

How We Engage
Start

Ambitious project? Let’s make it real.

Bring the idea, operational challenge, or early product. We will turn the ambiguity into a clear product direction, a credible first release, and a route to production.

Start a project Book an introduction
Explore Live Demos
3D GaussianGaussian Worlds Gallery BetaWorld Twin App Splat toolsSplat Studio ShowcaseVirtual Factory